It’s no secret that there are many different online advertising strategies that advertisers use to increase business. One very common mistake is that advertisers fixate on where their ad appears online vs who is seeing it. Time and time again targeting ad placements has been proven to be less effective than targeting the actual end user. That’s not to say there are some exceptions to this strategy; but for the
Do you have a client interested in expanding their audience through social media but don’t know where to begin? With social media users on the rise, there isn’t a better time to take advantage of all the benefits managed social media has to offer! According to Oberlo, there are expected to be 4.89 billion social media users worldwide in 2023, which is a 6.5% increase from a year ago. The
When it comes to digital marketing there are a wide range of tactics to use to reach customers. One of the most popular ways to advertise digitally is with targeted display. Targeted display ads are images, and usually contain text and a call to action. These types of ads can display on a wide range of sites across the web. Overall, targeted display is great for businesses looking to build
Facebook scams are nothing new, but the most recent one targets business page admins and leaves them worried about the status of their Facebook page. It has circulated Facebook quickly, and many clients have received it in their inboxes once or multiple times already. It’s important to note that if your clients receive a message like this in their inbox and they do not interact with it, their Facebook page
In the ever-evolving landscape of online presence, establishing a captivating website has become paramount for individuals and businesses alike. When it comes to website creation, there are several options available, each with its own distinct characteristics and purposes. In this blog, we will delve into the differences between 1-page, 5-page, 10-page, and custom websites, shedding light on what sets them apart. Additionally, we will explore the concept of pages, modules,
What is a GMB? GMB stands for Google My Business, and is an online profile that helps users find businesses and information about them. GMB is a tool that is free to businesses and can be updated any time a business’ information changes. Why is it Important for Businesses to Have a GMB? GMB profiles help businesses get found on Google. They also act as a first impression for businesses.
The rise of digital marketing has brought about new ways for brands to reach their target demographics. Streaming TV and programmatic video are two popular ways for brands to reach their audiences. While both approaches deliver video to the end viewers, there are key differences between the two options. In this blog we will discuss the differences between streaming TV and programmatic video, and the benefits of both. What is
Meta is infamous for making quiet, sudden updates to their advertising platform. While their most recent update has just begun to roll out, it will surely make noise among their advertisers. Your clients may not be affected yet, but many advertisers have noticed a significant change to the location targeting options available in Meta Ads Manager. Up until recently, there were four location targeting options to select from: People living
In today’s digital age, Reputation Management in the form of online reviews have become a crucial factor in shaping consumers’ purchasing decisions. Among the many review platforms available, Google and Facebook are two of the most widely used and trusted. As a result, obtaining positive reviews on these platforms can significantly impact a business’s success. In this blog, we’ll discuss why Reputation Management is essential for businesses and how they
Elevate Customer Experience and Drive Sales In today’s ever-evolving digital landscape, businesses and individuals are constantly on the lookout for innovative solutions to enhance customer experience and streamline operations. One such solution that has gained significant traction is WebChat. These intelligent virtual assistants offer a range of benefits, including 24/7 availability, seamless scalability, cost-effectiveness, and enhanced efficiency. By harnessing the power of automation and artificial intelligence, WebChat has become an
As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us! On July 1, 2023, Universal Analytics (UA) will stop processing data. This means that UA will stop collecting new information from any of the sites it is connected to, and the sunsetting process
SEM is one of the most popular digital marketing tactics, and for good reason. In 2022, Google’s ad revenue peaked at $225 billion US dollars. So what companies are spending money on SEM? And what companies are a good fit for SEM? In this blog we will discuss the definition of SEM, what companies are a good fit, and what are some of the top performing industries in the market.
